The first contingent of Lime-ployees has hit Austin and are checked in at SXSW.  We'll be out and about, learning what we can and chatting up the masses whenever we can.  

Some of us have previous SXSW experience, but yours truly is not among them.  First impressions are somewhat mixed -- this is kind of like a conference mixed with a rock festival, complete with merch table and the freakishly costumed.  Party and paramount learning opportunities combined.

More updates to follow.  Don't forget to keep an eye on the photos page, too!